The Power Of The Color Black





Black is known to be associated with darkness but I wanted to take a deeper look and see exactly what were the psychological effects this color has on the mind. Black is associated with the water element and evokes power, mystery and calm. Using the color black in your environment whether in objects or aesthetic wise has a grounding effect. It is also associated the feel of elegance or attractiveness, oozing sophistication in its presence when worn on the body. Which is a reason why high-end brands like Tiffany & Co use the color for their font in their logo and also why people choose to wear black to fancy environments.



The color black also holds a power and presence when worn, which is why authority figures like judges wear them in court and why tuxedos are black to show confidence. Black is also a great color to use in Feng Shui to give a harmonizing effect into the home, office, and other environments.



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